This in-depth guide explores the technical implementation of semantic entities in the modern local search landscape.
In the era of Google BERT and the Knowledge Graph, local SEO has shifted from simple keyword placement to complex entity relationship mapping. For a local business, this means your "digital signature" must be consistent across all authority nodes—from your website's schema to your Google Business Profile attributes.
The Role of Topical Authority
Topical authority isn't just about writing more content. It's about writing the right content in the right order. Following the Koray Tuğberk GÜBÜR framework, we focus on:
Entity Extraction: Identifying the core nodes of your business that search engines recognize.
Attribute Expansion: Providing deep, machine-readable data for every service you offer.
Contextual Linking: Ensuring Google understands the precise relationship between your service and your geographic area.
When these elements align, your business stops being a "random recommendation" and starts being the "authoritative answer" in the Map Pack.